OnePlus CEO Pete Lau joins OPLUS as Senior VP, will oversee brand synergy between OnePlus, OPPO, Realme

OnePlus was co-founded by Pete Lau and Carl Pei back in 2013. Prior to this event, both Pete and Carl worked at OPPO as the Vice President and as the International Markets Manager respectively. As of now, both Pete and Carl hold key positions within OnePlus, as CEO of OnePlus and as Director of OnePlus Global respectively. However, a recent news report suggests that OnePlus CEO Pete Lau has taken on an additional role as Senior Vice President of OPLUS.

According to a report from Android Authority, Pete Lau has taken on additional responsibilities as the Senior VP and Chief Product Experience Officer. This new role involves duties around the brand synergy between the major OPLUS investment properties, namely OPPO, Realme, and OnePlus.

Pete Lau will retain the CEO tag with OnePlus, as per the statement offered by the company in the report:

Pete remains committed to his role as CEO of OnePlus. At the same time, he has also taken on the role of SVP and chief product experience officer for OPLUS, contributing to product and planning development.

If you’re wondering what OPLUS is, the report suggests that this is the investor company that oversees OnePlus, OPPO, and Realme. OPLUS’s mere existence is not really a mystery, as the holding company has different country-specific subsidiaries, such as OPLUS Mobitech India Pvt. Ltd. which counts OnePlus India’s General Manager Vikas Agarwal as its Director. You can look up OPLUS Mobitech on the Government of India’s Ministry of Corporate Affairs website to verify the same.

And now if you’re wondering what happened to BBK Electronics, the parent company that is widely presumed to oversee the three brands (OnePlus, OPPO, Realme) alongside Vivo, iQOO, and others — well that makes two of us that are a little confused. OnePlus has steadfastly denied associations with OPPO in the past, and now, Pete Lau denies that OPLUS is connected to BBK. As the original report notes, the background funding and corporate hierarchy of OnePlus and its sister brands remain shrouded in mystery.

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Source: Android Authority

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